How Obama Did It

The article, "How Obama Did It" talk about Obama's successful online campaign(MyBO) that leads him to White House and also talk about important roles about social netwoking through many campaigns. Many candidates create their web sites for campaigning and for fund raising. They not only present on TV or radio, They also post video of their speeches, photos, promises...etc. Unlike with other candidates, Obama campaign has dominated new media. Because the world has now caught up with the technology, Obama team trying to put such technologies (such as SMS, Phone tools..). At the end of June, the campaign had raised more than $200 million from more than a million online donors and Obama had raised $340million from all sources. MyBO and the main campaign site made it easy to give money. Visitors could use credit cards to make one-time donation or sign up for recurring monthly contributions. Sometimes the campaign posted the candidate's speeches and linked to multimedia materials generated by supporters. The music vedio or vedio for Obama's speech has been posted on YouTube and it have been viewed 10million times. many other candidates' internet directors credit Obama campaign with doing "great job".

The reason the other candidates, Clinton or McCain who fail make connections with people or fail to set up efficient campaign is generation differences and they didn't fully understand power of social networking. Because Obama knew what makes people to feel connections with him and what makes people to motivate to support him. Lastly, he understands these generation and he understands impact of internet and online communications.